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In recent years, although the transparent LED display market has been hot, but it has not been widely popular so far, its high price has made most users discouraged, resulting in many application areas not yet widely developed, and considering its production cost, after-sales service and market. Promotion is an issue that urgently needs to be solved.
The transparent LED display is transparent, unobstructed and flexible, and is used by digital dance designers. In addition to digital beauty, transparent LED displays are gradually advancing into the high-end display market, with penetration speeds in outdoor advertising, exhibitions, window displays and other display areas. Before we have analyzed the development of transparent LED display in outdoor advertising, then, in the field of commercial display, can transparent LED display screen capture its own territory?
1, creative visual experience, set off the brand's fashion style
In addition, in high-tech parks, high-tech enterprises, etc., more emphasis on creating a place of technology and innovation, transparent LED display can not only play video ads, brand, corporate promotion, but also can create brand markers, invisible rendering of corporate innovation, The cultural atmosphere that keeps pace with the times increases people's "impression points." In high-end commercial shopping malls, bars, hotels and other leisure and entertainment places, transparent LED display can be a fashion-forward creative selling point and increase consumption.
2, fashion ideas show demand, the application market is very impressive
Thanks to its high transparency, the transparent LED display can easily create a smart, translucent aesthetic, and its visual transparency, LED self-illumination and other characteristics also bring its own fashion, technology and futuristic, in the field of creative display, high-end display popular. For example, in the 2017 Shanghai Auto Show and Guangzhou Auto Show, the transparent LED display competes with the new car products in the booths of major auto brands. Many auto brands choose transparent LED electronic screens to decorate the booths and play car advertisements, which can highlight the brand and the car. Avant-garde and technological sense.
Similarly, in high-end luxury and fashion brand stores, transparent LED displays have become “new darlings”. At present, many luxury and fashion brands have introduced transparent LED displays into the store to display products as window displays. The reason for this is not difficult to understand - the transparency of the transparent screen is highly compatible with the transparent window design of most stores, which can not only display the dynamic video advertisement of the product, but also completely block the past visitors to watch the product furnishings in the store, etc. The transparent LED glass screen is still a relatively new display device, giving people a new look.
3. There is a chase after the tigers, and the market results are still to be consolidated.
Although the transparent LED display has high permeability, beautiful appearance and so on, it does not mean that it can be unfavorable. In particular, the current new display devices are also constantly being upgraded and developed. The current promotion of transparent LED displays is still limited, and market awareness needs to be strengthened. Under this, the new products have the opportunity to cut into the market, and the transparent LED display is high.
From the applications listed above, it is not difficult to see that the transparent LED display has a creative and beautiful appearance, making it a creative display device for many fashion and technology venues. Today, with the accelerated development of digital advertising and the increasingly developed commodity economy, the commercial display of transparent LED displays will go further and further.
In pursuit of high transparency, transparent LED displays are at the expense of high-density, high-definition display to a certain extent, which means that it is difficult to go further in the field of close-range display. What's more, in the close-range transparent display, the LCD transparent screen has also been put into use, and the pixel and transparency are also more suitable for close-up viewing. In addition to the indoor commercial display field, high definition is undoubtedly more favored by merchants. Therefore, it is still necessary to continue to improve the technical level of transparent LED display screens with LCD transparent screens.
In addition to LCD, the same LED display, last year's newly developed LED film screen products can not be underestimated. In addition to the high permeability, the LED film screen has many advantages such as softness, light weight and easy installation. Without the use of glass as a raw material, its protective performance is also higher. More similar to the transparent LED display, its application areas are mostly glass windows, glass curtain walls and other places, which can be said to be a highly replaceable product. At present, although the LED film screen application market is still small, the market education is far less than the transparent LED display, but its advantages of simple installation, flexible bending and folding are better than the latter, so the transparent LED display manufacturers cannot be satisfied with the status quo. And need to maintain a high degree of vigilance.
In addition, the transparency of the transparent screen also makes the display quality lower than that of the conventional screen, and the content of the video advertisement is relatively faint. Therefore, in addition to the transparent window and the glass building, other advertisements are less frequently applied to the transparent LED display. This is also one of the factors that limit its further development of the Shangxian market.
In summary, the advantages and disadvantages of transparent LED display are the two characteristics brought by its technology. Such technical achievements not only help the application of transparent screen in high-end display field, but also limit its wider application. At present, it seems that the transparent LED display should move from the high-end market to the universal application, not only to solve its technical obstacles in display, but also to reduce the selling price, and to strengthen marketing, education, and preemptively occupy the potential market, so as to further broaden its In the market share of Shangxian, open a new market blue ocean.