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The market for LED displays in the first-tier cities has now become saturated, and the subsequent development of the advertising media market has become the focus of many LED display manufacturers. Transparent LED display has become a new field of concern for major manufacturers with its special display. The "Transparent Display Technology and Market Outlook" report released by Displaybank in the United States in 2012 has boldly predicted that the market value of the transparent display will be approximately $87.2 billion by 2025. The emergence of transparent LED transparent screens has expanded the application layout of LED displays to the two major markets of architectural glass curtain wall and commercial retail window display, which has become a new trend in the development of new media.
With the development of the outdoor LED advertising display market in the first-tier cities has gradually become saturated, how the video advertising media market will develop in the future will become the focus of many LED display manufacturers. Transparent LED display has become a new area of concern. The “Transparent Display Technology and Market Outlook” report released by Displaybank in 2012 by US market regulators has boldly predicted that the market value of transparent display will be approximately $87.2 billion by 2025. The emergence of transparent LED transparent screens has expanded the application layout of LED displays to the two major markets of architectural glass curtain wall and commercial retail window display, which has become a new trend in the development of new media.
In the field of application terminal product innovation, transparent screen with its new display mode, thin and light design, high-end atmosphere of technology, such as the same hurricane is blowing to the entire market.
LED transparent screen implementation principle
LED transparent screen is a micro-innovation of the light bar screen. It has made targeted improvements to the chip manufacturing process, lamp bead packaging and control system. The structure of the hollow design reduces the blocking of the structural components. Maximize the perspective. At the same time, it also has a novel and unique display effect. The viewer is watching at an ideal distance, and the picture is suspended above the glass curtain wall.
In addition, when designing the LED transparent screen advertisement content screen, the unnecessary background color can be removed, replaced with black, and only the content to be expressed is displayed, and the black portion does not emit light during playback, and the effect is transparent. The playback method can greatly reduce light pollution, and at the same time reduce energy consumption, and can achieve more than 30% energy saving than ordinary LED display.
Through the breakthrough of technology, the LED transparent screen not only ensures the lighting requirements and viewing angle range of the lighting structure between floors, glass facades, windows, etc., but also has good heat dissipation function, anti-aging performance, and is easy to install and maintain, completely changing the tradition. The limitations of LED display applications on glass.
Cultural Square LED transparent display
LED transparent display features
(1) Highly high perspective, ensuring the lighting requirements and viewing angle range of the lighting structure between floors, glass facades, windows, etc., ensuring the original lighting perspective function of the glass curtain wall.
(2) No space is occupied, the thickness of the main board is only 10mm, and the weight of the display screen is only 12Kg/m2. It is not necessary to change the structure of the building, and it is directly attached to the glass curtain wall.
(3) No steel frame structure is required, which saves a lot of installation and maintenance costs, and is easy to install and maintain. (4) The unique display effect makes the advertising screen give people the feeling of floating on the glass curtain wall, which has good advertising effect and artistic effect.
As a segment of the LED display, the transparent screen brings unprecedented visual experience and a new application experience. It also enriches the types and display modes of LED display products, filling the gap in the field of LED transparent display. Customers offer more choices and possibilities. Generally, it can be applied as long as there is a glass curtain wall. Such as banks, shopping malls, theaters, commercial streets, chain stores, hotels, municipal public buildings, landmark buildings, etc. Can be used in home decoration, bar decoration, shopping mall decoration, etc., such as a glass table, partitions, or doors and windows in the mall when the switch is turned on, even on a larger fish tank can be installed.
Building curtain wall
According to statistics, China's modern glass curtain wall has a total area of more than 70 million square meters, mainly concentrated in urban areas. Such a huge glass curtain wall is a huge potential market for outdoor media advertising. The advertising value of this market is not yet available. It has been fully developed, and the glass curtain wall is a new blue ocean field in the case of urban outdoor advertising resources are increasingly exhausted. This area is very wide, such as glass curtain wall buildings, large shopping malls, sightseeing elevators, 4S shops and various glass windows.
2. Shop window
The street-facing window is an important means for the display and promotion of retail store merchandise. It is of great significance to display the business category of retail stores, focus on selling goods, and attract consumers. Let the window display change static display, flexible and changeable; make the store more vivid overall, and generate deeper information interaction with consumers and people is one of the trends in the development of future advertising window design.
The appearance of the LED transparent screen not only integrates all the advantages of the conventional outdoor high-definition LED display, but also minimizes the aesthetic appearance and load-bearing of the shop window, and perfectly solves the video display problem of the retail industry window. The LED transparent screen currently used in retail shop windows is not only light, thin, and easy to install, but also achieves a minimum pixel pitch of 5 mm and a transparency of more than 80%. Its use overcomes the trouble of ordinary paper posters needing to be posted and replaced, and there is no weakness of ordinary LED screens and LCD screens that are bulky, impenetrable, and unsightly. Compared to the use of building curtain walls, window LED transparent screens may be a more demanding market.
It is believed that with the maturity and improvement of technology, the enrichment of products and the improvement of market acceptance, the pace of expansion of LED transparent screens will gradually accelerate, and more and more application fields will be discovered. Technology changes life, and future life will be more exciting because of LED transparent screen.