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New era advertising communication carrier LED advertising machine Lighting smart city
Keyword: LED advertising machine Smart city
Abstract: Smart city is the use of information and communication technology means to sense, analyze and integrate the core system of urban operation of the key information, so as to include people's livelihood, environmental protection, public safety, urban services, industrial and commercial activities, including a variety of needs to make intelligent response.Its essence is to make use of advanced information technology to realize the intelligent management and operation of the city, and then to create a better life for the people in the city, and promote the harmonious and sustainable growth of the city.With the continuous upgrading of the end consumption of smart city, as the natural carrier of Intelligent City Terminal, the new generation of advertising, information communication media, LED advertising machine with a novel and unique, more fashionable posture on the commercial display of the big stage, attracted the attention of the market.
Smart city is the use of information and communication technology means to sense, analyze and integrate the core system of urban operation of the key information, so that including people's livelihood, environmental protection, public safety, urban services, industrial and commercial activities, including a variety of needs to make intelligent response.Its essence is to make use of advanced information technology to realize the intelligent management and operation of the city, and then to create a better life for the people in the city, and promote the harmonious and sustainable growth of the city.
The reference to smart cities has a long history.1992, Singapore launched the "Smart Island Project", and in 2006 to launch the "Smart Country 2015" program, since then the global opening of a wave of smart city construction boom.
China first proposed to build a smart city, in 2012, the Ministry of Housing and Construction issued the "on the implementation of the national Smart City pilot Work Notice", as of the end of 2016, the national smart city related pilot nearly 600, put forward the smart urban planning of more than 300 cities.Local governments and enterprises are actively exploring the construction of new smart cities, emerging a number of urban intellectual brain, data asset registration, multi-functional Smart pole column, broad public participation and other characteristics of the bright spot applications and models."2015-2020 China Smart city Construction industry development trend and investment decision Support report forward" pointed out that smart city has been put into the pilot, the country also invested a lot of money to ensure the effective promotion of work.This marks the coming of China's "smart city" era.
Outdoor LED advertising machine aboard Shang Hsien stage
In recent years, the advertising industry in the rapid shuffle, the deep popularity of the internet, offline advertising management difficulties, disorderly competition led to a large number of advertising bits caused by the public's antipathy, the community popular sentence called "Fire anti-theft anti-advertising."With the continuous upgrading of the end consumption of smart city, as the natural carrier of Intelligent City Terminal, the new generation of advertising, information communication media, LED advertising machine with a novel and unique, more fashionable posture on the commercial display of the big stage, attracted the attention of the market.
LED advertising machine is a practical new consumer cutting-edge dynamic advertising information release media.The light source in the ball body is an ultra-high brightness large angle of view LED (light-emitting Diode) array.Built-in microcomputer chip processing by personal computer editing and stored in the memory of the graphic information, according to the very precise timing of the continuous location and extinguishing of specific led points, at the same time in the DC brushless motor driven by high-speed rotation, in the human eye of the visual persistence phenomenon, The graphic and text that the user wants will magically appear and be suspended in the 360゜ visual space of the ball body.
LED advertising machine is a more popular way to appear in various places, different from the traditional paper advertising, but also different from television publicity, led advertising tools have novel chic, rich content, simple and generous, large publicity, practical economic advantages, in a variety of crowded public places, Can better attract more consumers to come to understand and buy products, to achieve consumer and business satisfaction of the dual effect.
The advantages of LED advertising machines in product design are also very obvious.The overall structure of the box is ultra-light and ultra-thin, can also provide a variety of box size and changeable modeling, to help users achieve a variety of creative display.At the same time, in the design of outdoor led advertising machine pursuit of high-end atmosphere, fashion novel, and in the operation of simple and convenient, but also through the mobile phone tablet, computer login mode of intelligent remote monitoring management, so that everything in the grasp.Therefore, it is no exaggeration to say that led advertising machine is the current high-end shopping malls, shops, chain Shang Chao, hotels, banks, exhibition sites and other major places of advertising display the best choice.
Outdoor LED advertising Machine applications:
1, facing the highway led advertising machine can be broadcast in time to promote traffic safety, road regulations, civilized driving and building a civilized society of public service advertising;
2, the delivery of commercial advertising, advertising time can be about 20% of the whole machine playback time, according to the number of ads to weigh the proportion of time;
3, brand information release platform;
4, lottery self-service sales;
5, convenient items (such as beverages, snacks, band-aid, etc.);
6, self-service USB charging port;
7, audio and video interaction, so that the city Night.
Tighten the quality of the door to promote the development of smart cities
From the above analysis, LED advertising machine product advantages are more prominent, in the smart city of the construction process can also play a greater role in promoting.However, with the continuous expansion of market demand, more and more enterprises began to layout led Advertising machine Subdivision field, and constantly increase the pressure of market competition, leading to the industry product homogenization serious, low price competition and other vicious phenomena began to appear.
For businesses with Yuan Mou, the view is more distant.Nowadays, the simple price advantage is not enough to support the independent brand to stabilize the market share, improve the quality of intelligent led advertising machine products to form differentiated competition may have more opportunities, therefore, enterprises should think about how to achieve the product "from quantitative change to qualitative transformation."On the other hand, the construction of Smart city also provides strong and powerful technical support for the development of LED display.such as 3D, VR and other emerging technologies under the leadership of smart cities continue to mature, and LED display integration can achieve more possible display results, for smart cities to provide more comprehensive, accurate and efficient management, applications and services.
Today, intelligent LED advertising machine products have been established in every corner of the city, to create a lighter, more energy-saving, more intelligent, more beautiful, more market development advantages of the product has become the development goal of major LED screen enterprises, with quality and innovation to lead the new development of Smart city, It has made a contribution to speeding up the development of Smart city display system in major cities in China.