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According to the latest research report "2019 Global LED Display Market Outlook - Cinema, Rental Market and Price Trends", with the LED display in the rental market, HDR market applications, retail department stores, conference room market demand increased, 2022 global LED display The market size of the screen will reach 9.394 billion US dollars, and the compound growth rate is estimated to be 12% from 2018 to 2022. Among them, the indoor small-pitch market size is expected to grow to 1.197 billion US dollars in 2018, with an annual growth rate of 39%, mainly due to the continuous fermentation of ultra-small spacing in the future, and its compound growth rate will reach 28% in 2018~2022.
The indoor LED small-pitch display application scenarios can be divided into broadcast applications (sports halls), security monitoring, corporate and education (company conference rooms, schools and training institutions, etc.), retail (high-end retail, shopping centers), There are six categories of public areas and transportation (airports, subways, plazas, etc.), hotels and theaters (hotels, theaters and other cultural and entertainment venues). It is estimated that retail (high-end retail, shopping malls) and hotels and theaters (hotels, theaters and other cultural and entertainment venues) will grow significantly in 2018.
With the maturity of the small-pitch display technology, the outdoor display has a tendency to gradually develop toward a small pitch (P3.0 ~ P4.0), towards a refined development. In 2022, the market size is about 521 million US dollars. It is estimated that the compound annual growth rate will reach 35% from 2018 to 2022.
The 1HDR display app market includes cinemas, home theaters, bars and theme parks.
The three major development trends in the cinema market include the replacement of old equipment, the differentiation of market and products, and the effective management of operations and funds.
The laser source will have the opportunity to enter the light source replacement market. The laser source has advantages in brightness, product life and color saturation. The 30,000lm 4K RGB laser projector will become the key product of the five-year high-end projection market.
The new cinema installation market emphasizes market and product differentiation positioning, and high-end cinemas emphasize high quality and immersive audio and video effects. In terms of image display, high-definition cinemas will be the market for projector manufacturers and LED display manufacturers. Compared to the 4K RGB laser projection solution, the price of LED display products is higher and the future trend is likely to be highly refined towards P1.9.
With a small-pitch display, the image update rate can be solved through the display screen, which greatly enhances the audio-visual sensory enjoyment, even reaching the 3D function, and the brightness of the image viewed by each seat is uniform. In the future, with 3D naked eye technology, it will bring different business opportunities to the cinema market.
In addition, the Crystal Micro LED display from Sony has received a lot of attention from the market. The advantages of its products include a wider viewing angle, higher contrast, better picture quality, and can be applied to niche markets such as car showrooms, museums, and cinemas through seamless splicing.
At present, many traditional display manufacturers and LCD factories are actively investing in the development of ultra-small-pitch LED displays. I believe that in the next 3 to 5 years, with the bottleneck of technology, it will help LED display cut into the high-end niche market.
2 The rental market is growing steadily
Due to the large number of global sports in the past few years, the election campaign has driven demand in the rental market. With the increase in demand for flexible assembly and the trend of smaller spacing between displays, the rental market is expected to grow more steadily by 2022.
3LED display product price analysis
There are four key factors that determine the pricing of display products, including branding, warranty, reliability, and benchmark price; each key factor affects each other. Even if each manufacturer introduces the same pitch product, the pricing is different, mainly the difference between product quality and reliability. In addition, the standard case is also one of the main influencing factors of price, and the price difference between different application places and properties is large.