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Detailed analysis of six categories of advertising machines and eight characteristics
Nov 17, 2018

The advertising machine is a new generation of information publishing intelligent device, which constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and can pass pictures, text, video, small plug-ins (weather, exchange rate, etc.), etc. Multimedia material for advertising. In the face of a variety of advertising machine products on the market, industry users must ensure that the investment utilization is maximized, and in the purchase process, we must "know ourselves and know each other." This article will provide you with a comprehensive classification and characteristics of the advertising machine.

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Advertising machine classification

    According to the function division, it is mainly divided into: stand-alone advertising machine, online advertising machine (3G/WIFI), touch advertising machine, and so on.

    According to the installation method, it is mainly divided into: vertical advertising machine, wall hanging advertising machine, T-type advertising machine and so on.

    According to the scope of application, it is mainly divided into: indoor advertising machine, outdoor advertising machine, building advertising machine, car advertising machine and so on.

    According to the display mode, it is mainly divided into: vertical advertising machine, horizontal advertising machine, and split screen advertising machine.

    Advertising machine features

    1, diversified information display

    The advertising machine design can spread a variety of media information; such as text, sound, images and other information, it can make ignorant and boring ads more vivid and more humane.

    2, beyond the limits of time and space

    The ultimate goal of the advertising machine is to occupy the advertising market share, and its advertising machine can spread the advertisement beyond the time constraint and the space limitation, so that the advertisement can be spread away from the space-time restriction.

    3, one-to-one personalized operation

    Promotions on the advertising machine are one-to-one, rational, consumer-driven, non-obligatory, and gradual, and are a low-cost and user-friendly promotion that avoids the interference of salespeople's strong sales and provides information through Establish long-term relationships with consumers.

    4, information is efficient and accurate

    The advertising machine can store a large amount of information, and the quality and accuracy of the transmitted information far exceeds other media, and can adapt to the market demand to update the information or adjust in time, so that it can effectively meet the customer's needs in time.

    5, economic and environmental protection

    Advertising by advertising machine can replace flyers, newspapers, and TV commercials. One party can reduce the cost of printing, postal delivery, and high-cost TV advertising. On the other hand, CF cards and SD cards can be rewritten many times to reduce the losses caused by multiple exchanges.

    6, super high technical support

    The advertising machine is based on high technology. It must have certain technical support in the implementation of sales. It must change the traditional concept to meet the needs of media companies and customers. The company needs to operate the advertising machine, computer technology, video editing, image processing. Only those skilled talents who are skilled in using them can have the competitive advantage in the future market.

    7, a wide range of applications

    The advertising machine has a wide range of applications and can be used in large supermarkets, clubs, plazas, hotels, government agencies and homes. The content of the advertisement is effective, the update speed is fast, and the content can be changed and replaced at any time.

    8, the future has great development potential

    The viewers of the advertising machine content are mostly young, middle-class, and high-educated groups. Because of the strong purchasing power and strong market influence, this group has great potential for development in the future.

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